2010 FIFA World Cup 3D Coverage by Sony
During 2009 Cinemas and pubs across the UK experimented with the concept of attracting customers with a new 3-dimension sporting experience. Football and rugby matches were shown in full 3D to give consumers a taste of the future, but how much intent and conviction did the experiment have? Can we expect to see full 3D coverage of the 2010 FIFA World Cup? Global sporting events are an excellent proving ground for up and coming technologies. With the inevitable increase of interest in 3D technology the industry’s leading brands will surely aim to stimulate further interest in what could potentially be a slow-burning product on release.
Sony has completed a deal with FIFA to film up to 25 matches from the 2010 World Cup Finals in 3D.
“The transition to 3D is underway, and, we, at Sony, intend to be leaders in every aspect. Our sponsorship of the FIFA World Cup allows us to leverage our cutting-edge 3D technology and premier products with dazzling content to produce a unique and totally compelling viewing experience. 3D viewers around the world will feel as though they are inside the stadiums in South Africa, watching the games in person,” said Sir Howard Stringer, Chairman, CEO and President of Sony Corporation.
The summer of 2010 looks set to be an exciting time for football fans that will now be able to enjoy the world’s best players in 3D. Whether the 3D technology will add to the experience is yet to be determined, however it is positive to see two of the world’s largest brands collaborating to provide what could be ground-breaking coverage of the 2010 FIFA World Cup.
For more information regarding the FIFA and Sony 3D deal, please head over to the FIFA Website.
